In a move that cements APS Industrial’s strong position in the cables and connectivity market, Belden has appointed APS Industrial as their Australian distribution partner from 1 January, 2020.

This move signals a significant game-changer for APS Industrial, with the partnership enabling them to bring Belden’s broad offering across the industrial, enterprise and broadcast AV portfolios to the local market.

“Belden has been a global leader in the design and manufacturing of insulated wire, cable and related products for over 100 years. When industry thinks cable, they think Belden and we’re determined to make accessing these products easier than ever before with increased local stockholdings and expertise,” said David Hegarty, Managing Director of APS Industrial.

“We are very excited by what we will together be able to provide Australian industry through these market leading cable and connectivity products,” Mr Hegarty continued.

As part of this new partnership and commitment to a superior customer service experience, APS Industrial have paired strategic investment in local stockholdings with local cable expertise at each of their Australian locations (Melbourne, Sydney, Brisbane, Perth and Adelaide).

“We believe this partnership with APS Industrial will provide deeper market penetration of our entire range of products and solutions, in addition to creating a superior customer service experience,”said Tony Hawes, Senior Sales Manager, Cables – ANZ, Belden Australia Pty Ltd.

Belden now joins APS Industrial’s national manufacturing partners including Siemens, Weidmüller, Rittal, EPCOS (a TDK Group company) and KATKO.

Belden is a global leader of specialty networking solutions with more than 9,000 employees worldwide.